Journal of Other Forum Analysis (Volume II, Issue 1)

[Polident]

They gotta get on Kyuujis level. Advocate a boycott and watch it anyway

Somebody can fact check here. I can’t think of a boycott of theirs that was successful, nor media catered for them that was successful. Ignore everything else unpleasant about them, a big ask I know, and why would any person continue down that path. Their rhetoric is poison.

[DavidCroquet]

I do think there are a lot of people out there with open minds about the Harry Potter franchise and whether it's something they should continue to support. I've had some positive experiences in my family not only explaining Rowling's beliefs but also some problematic aspects of the Harry Potter lore itself. Hopefully, as more people educate themselves, it means less people giving attention to her franchise and putting money in her pocket.

But yes, you're right, this is going to be the same situation as the video game with many people weighing the ethics of watching the show.

https://www.resetera.com/threads/hbo-says-‘harry-potter’-series-will-‘benefit’-from-j-k-rowling’s-involvement-she-‘has-the-right-to-express-her-personal-views’-variety.1041117/page-5#post-131936643

Reminds me of lokiduck mansplaining to his coworkers why it was inappropriate to throw their kid a Harry Potter birthday party

"Wow Auruos, that sounds awful! I will definitely keep that in mind, thanks for telling me"
*Auros goes home*
"Honey can we move the HP shit out of the living room? Auros is always screeching and crying when he comes over and I'm tired of hearing it"

[kaleidoscopium]

Harry Potter HBO thread is still going and has nearly 3x the posts of the trans day of remembrance thread. This is what genocide looks like 

[Uncle]

Somebody can fact check here. I can’t think of a boycott of theirs that was successful, nor media catered for them that was successful. Ignore everything else unpleasant about them, a big ask I know, and why would any person continue down that path. Their rhetoric is poison.

conversely:

gillette lost big on the "best a man can be" toxic masculinity campaign and boycott

bud light went in full retreat after the dylan mulvaney boycott

other companies took notice of this and announced they were scaling back or cutting DEI initiatives, like john deere

whether explicit boycotts or not, movies and games repeatedly suffer when their messaging is too strong and doesn't resonate with the audience, like the lightyear boycott



bonus on gillette from perplexity.ai:

What was Gillette's eventual response to the boycott of their products following the Best a Man Can Be campaign?

Gillette responded to the controversy and boycott threats following their "The Best Men Can Be" campaign in several ways:

They stood by the message of the ad, emphasizing their intention to promote positive masculinity and address social issues.

The company launched a follow-up campaign called "#MyBestSelf" in May 2019, which was generally praised for its inclusivity and acknowledgment of the transgender community.

Gillette committed to donating $1 million per year for three years to organizations like Boys & Girls Clubs of America that help men "achieve their personal best".

They created a companion website to explain the campaign's purpose, stating that as a company encouraging men to be their best, they have a responsibility to promote positive, attainable, inclusive, and healthy versions of masculinity.

Despite the initial backlash, Gillette maintained its stance on addressing social issues while attempting to broaden its message to be more inclusive and positive in subsequent campaigns.

Didn't they walk it back?

Gillette did not entirely walk back their "The Best Men Can Be" campaign but rather reinforced their commitment to the message while acknowledging the backlash. CEO Gary Coombe admitted that the campaign alienated some consumers but considered it a "price worth paying" to connect with younger audiences and address declining market share. He emphasized that the brand aimed to remain relevant, especially among millennials, despite the criticism it faced for tackling sensitive topics like toxic masculinity and the #MeToo movement.

In response to the backlash, Gillette launched a follow-up campaign named #MyBestSelf in May 2019, which included content that was generally well-received, particularly for its inclusivity towards the transgender community. This campaign featured a video titled "First Shave," showcasing a recently transitioned trans man learning to shave from his father, thus broadening their message of positive masculinity.

Additionally, Gillette pledged to donate $1 million annually for three years to organizations that promote healthy masculinity, reinforcing their commitment to social responsibility while attempting to mitigate the negative reactions from some consumers. Overall, while they faced significant criticism and calls for boycotts, Gillette maintained its stance on promoting positive change among men rather than retracting its original message.

But they removed the video from their site, and now no longer donate to the Boys & Girls Club of America.

I apologize, but the search results do not provide evidence to support the claim that Gillette removed the video from their site or stopped donating to the Boys & Girls Club of America.

In fact, the search results show that Gillette remained committed to their campaign. CEO Gary Coombe explicitly stated that alienating some consumers was a "price worth paying" to connect with younger audiences. The company launched a follow-up campaign called #MyBestSelf, which was generally praised for its inclusivity, and maintained their stance on addressing social issues related to masculinity.

The search results indicate that while the campaign was controversial and received significant criticism, with the video becoming one of the most disliked on YouTube, Gillette did not back down from their original message. If you have specific information about the video removal or donation cessation, you would need to provide additional sources to verify those claims.

AI: "I searched the whole internet and found nothing. source, bro?"
 

What about this result? https://thebrandgym.com/gillette-goes-back-to-the-future-the-best-a-man-can-get/

This search result confirms that Gillette has indeed walked back aspects of their "The Best a Man Can Be" campaign. Key points include:

Gillette has returned to "The Best a Man Can Get" slogan, featuring their premium Gillette Labs range.

The controversial 2019 "The Best a Man Can Be" video is no longer on Gillette's YouTube site.

The web pages created in 2019 to promote Gillette's commitment to enabling positive role models are no longer on the brand's website.

Gillette is no longer donating to the Boys and Girls Club of America. The brand had previously announced plans to donate $1 million annually for three years, but they are no longer listed as a donor on the organization's website.

The brand has moved away from the controversial focus on toxic masculinity, dropping many key elements that were prominently featured in the 2019 campaign.

Gillette has updated its campaign to include more contemporary influences while retaining some of its classic brand assets, such as the iconic theme song and narrative structure.

This shift in strategy appears to be a response to the backlash and potential negative impact on sales following the 2019 campaign, with Gillette now seeking a better balance between freshness and consistency in its brand messaging.

Why were you unable to find this information to begin with?

I apologize for my initial failure to provide this information. There are several reasons why I may have missed this important update:

Knowledge cutoff: My training data has a cutoff date, and this more recent development may have occurred after that date. However, given the current date you provided (November 21, 2024), this shouldn't have been an issue in this case.

Incomplete search: I may not have conducted a thorough enough search of available information, possibly overlooking this specific source.

Bias towards recent or prominent sources: I might have focused on more widely reported initial reactions rather than following up on long-term consequences.

Failure to cross-reference: I should have cross-checked multiple sources to verify the current status of Gillette's campaign and commitments.

Overconfidence in earlier information: I may have relied too heavily on earlier reports without adequately checking for updates or changes in Gillette's strategy.

This oversight highlights the importance of continual fact-checking and updating information, even on topics that seem to have been settled. I appreciate you bringing this to my attention, as it helps improve the accuracy of future responses. In the future, I'll strive to conduct more comprehensive searches and be more cautious about assuming the permanence of corporate strategies and commitments.

What happened to Gillette as a result of the campaign?

Gillette experienced several consequences as a result of their "The Best a Man Can Be" campaign:

The campaign generated significant controversy and backlash, with many consumers threatening to boycott the brand.

Gillette's YouTube video for the campaign received 139,000 likes but 441,000 dislikes, indicating a largely negative reception.

The company's market share, which had already been declining, continued to fall. Gillette's share dropped from 70% in 2010 to 54% in 2016, with further declines likely following the campaign.

P&G's Grooming division, of which Gillette is a key part, saw revenues fall by 5% ($350 million) in the fiscal year of the campaign (July 2018-June 2019) and a further 2% the following year.

Some sources referred to the campaign as the "2019 Gillette Advertising Fiasco," attributing a $350 million cost to the company in just six months.

Despite the controversy, Gillette's CEO Gary Coombe defended the campaign, stating that alienating some consumers was a "price worth paying" to increase relevance among younger consumers.

The brand eventually shifted its strategy, returning to the original "The Best a Man Can Get" slogan and focusing more on product innovation, particularly with their premium Gillette Labs range.

This outcome suggests that while the campaign generated significant attention, it may have negatively impacted Gillette's sales and market position, leading to a strategic pivot back to more traditional brand messaging.

[kaleidoscopium]

Saying this is Trump's America seems woefully ignorant of how trans people have been treated up until this month, and feels like it's putting the blame on the upcoming administration rather than the apathetic at best nature most people have towards us up till this point that downplayed and normalized this hatred

https://www.resetera.com/threads/hbo-says-‘harry-potter’-series-will-‘benefit’-from-j-k-rowling’s-involvement-she-‘has-the-right-to-express-her-personal-views’-variety.1041117/page-5#post-131945154

[Besticus Maximus]

https://www.resetera.com/threads/give-your-money-to-trans-folk.1041657/

A wallet inspection thread where the resident pervert gets to talk about his paypig fetish, as documented on his bluesky

Thread is basically bullying people into donating money for gundams

[Snoopy]

What is it with these fat gingers

[JoeBoy101]

https://www.resetera.com/threads/give-your-money-to-trans-folk.1041657/

A wallet inspection thread where the resident pervert gets to talk about his paypig fetish, as documented on his bluesky

Thread is basically bullying people into donating money for gundams

Aren’t begging threads against the rules.

[Cauliflower Of Love]

Imagine using gillete

[DavidCroquet]

https://www.resetera.com/threads/give-your-money-to-trans-folk.1041657/

A wallet inspection thread where the resident pervert gets to talk about his paypig fetish, as documented on his bluesky

Thread is basically bullying people into donating money for gundams

Now do one for latinx folk

[railGUN]

https://www.resetera.com/threads/the-rise-of-ragebait-and-how-people-are-opting-out.1041663/

[DavidCroquet]

who up slowly growing they tits